About

Terry Murray is an executive coach, entrepreneur, and author with more than twenty years of progressive experience in strategic planning, business leadership, and organizational development.  He is the Founder and Managing Partner of Performance Transformation, LLC.  His executive leadership with Fortune 1000 and start-up companies has directly contributed more than $1 billion in market capitalization growth throughout his career.

Terry has worked extensively in Europe, Asia, and throughout the Americas having coached, inspired, and trained hundreds of business professionals in a variety of high tech, life science, and medical device environments.  His experience includes professional and senior executive engagements with U.S. Naval Intelligence, Baxter Healthcare, STERIS Corporation, SPX Corporation, SalesForce4Hire, and several successful life science start-ups.  For nearly a decade, Terry has enjoyed consulting engagements with Top Twenty Medical Device corporations, leading information technology firms, major universities, and investor-driven start-ups seeking innovative approaches for creating market traction in emerging and established markets.

Terry is also the creator of the proprietary Accretive Coaching Process™ which integrates the tenets of the International Coaching Federation with the constructs of Applied Behavioral Economics, competencies in Emotional Intelligence, and research from performance psychology and neurophysiology.  His approach uses all four modalities of the Learning Style Inventory (Experiential Learning, Reflective Learning, Modeling and Correlation, and Trial and Error) to create a multi-dimensional and highly effective approach to professional development.  An Approved Epona Instructor, he studied for more than a year with Linda Kohanov, best-selling author, founder, and director of the Epona International Study Center and architect of The Epona Approach™.  Linda and Terry co-created the “Warriors in Transition” program for veterans returning from service in Iraq and Afghanistan and their family members.  The pro-bono program is designed to impart emotional fitness skills, cultivate self-awareness, and address residual combat stress, supporting successful reintegration to life, post-deployment.  Conducted in partnership with Quantum Leap Farm (Odessa, FL) the program received a commendation from General David Petraeus, Commander, Central Command, U.S. Army.  Terry also developed the “Women in Transition” workshop for the Pinellas County Sheriff’s Office, assisting women being released from county jail.

Terry is a graduate of The Whittemore School of Business, University of New Hampshire and a veteran of U.S. Naval Intelligence.  His professional coach training was conducted with an International Coaching Federation certified program.  He is currently a member of the Board of Directors for the non-profit EponaQuest Foundation, Inc. and also served as a board member for the Writers’ Workshop of Asheville.