Key Concept ~ A few months ago I posted a blog entitled, “Building Your Market Presence Brick-by-Brick”. The process is one defined by persistence, and in my opinion, authentic intention. By putting your firm out there, to generously provide your products or services for the parts of our community that are in need or at risk, good things can happen. Not only for the community, but for your firm as well. By bringing our pro bono Warriors in Transition program, which we began back in 2009, to Hawaii last October, we found ourselves in a feature article of ONE+, the professional journal of Meeting Planners International. Positive intention, not from the ego but from the heart, resonates with others. In expressing our intention to support combat veterans and their families, we found our message in the hands of 30,000 professional meeting planners we may have never reached in any other way.
Here’s our press release discussing the article in the MPI Meeting Planners Guide to Hawaii.
FOR IMMEDIATE RELEASE
Performance Transformation, LLC™ (Venice, FL) announced today their founder and Managing Partner, Terry Murray, is to be featured in February’s edition of MPI’s Meeting Guide to Hawaii. The professional journal ONE+ has monthly circulation of 30,000 professional meeting planners. The article, written by Elaine Pofeldt, focuses on the value of revisiting Hawaii as a viable and economical option for professional meeting events.
“We were really excited to receive the call from Elaine to be interviewed for her article,” commented Terry Murray. ”The series of workshops we conducted last October in Hawaii couldn’t have been more successful.”
In the article, Terry is quoted as saying, “Hawaii is a perfect setting for our programs. Our developmental approach focuses on building competencies in emotional intelligence to improve leadership and team cohesion. So, for us, the Aloha Spirit reflects and aligns with our philosophy and approach.”
The root meaning of Aloha comes from three Polynesian words. Alo,which means sharing in the present moment. Oha, which means joyous affection. And Ha, which means the life energy of the breath. The traditional greeting of Hawaiians involves an exhale of breath with each other to emphasize the Aloha Spirit.
“The traditional approaches towards leadership development and team building are no longer delivering the results our rapidly changing, multi-cultural business world demands, ” comments Terry. ”Our evidence-based programs are designed to build presence, rapport and authentic empathy in our next generation of leaders. These are the keys to inspiring teams of knowledge workers, to creating genuine engagement Cultivating competencies the embrace inclusion and ignite cohesion are the keys to unleashing human creativity, the key driver of value creation in the 21st century economy.”
Performance Transformation was brought to Oahu by the nonprofit Palmarie Community Transformational Alliance to provide leadership development and team building workshops for their leadership team and launch Performance Transformation’s award-winning “Warriors in Transition” program. The program is designed to assist active duty military personal, veterans, and their families successfully navigate the stress of the deployment cycle and eventual transition back to civilian life. The program received a formal commendation by General David Petraeus in 2010 for “helping to create emotionally resilient families.”
“By the time our involvement in the the wars in the Afghanistan and Iraq finally wind down approximately two million of our fellow citizens will have been deployed in these combat zones,” adds Terry. “The VA is simply overwhelmed by the needs of so many of our veterans that are returning home with PTSD, or with the poly-traumatic effects of PTSD and Traumatic Brain Injury. It’s up the community to step up and lend a hand to help these brave Americans transition home and find their way back to living successful and fulfilling lives. To be able to once again enjoy the things their service has enabled us to enjoy, undisturbed these past eleven years.”
The VA estimates the rate of PTSD to be somewhere between 18% to 24% with OEF/OIF combat veterans. Additional research indicates combat stress is impacting spouses and family members as well. Performance Transformation’s innovate approach partners with licensed therapist to conduct Equine Facilitated Psychotherapy. The approach enables Cognitive Behavioral Therapy to be conducted in real time, and with horses, instead of a traditional office setting.
“We discovered the CBT benefits during our presentation at the 18th Annual Military and Civilian Combat Stress Conference in L.A. in 2010,” adds Mr. Murray. “Most recently, we’re discovering our approach to working with horses also aligns seamlessly with Gestalt Therapy as well. It’s an exciting time to be involved in Equine Facilitated Learning and in support of Equine Facilitated Psychotherapy.”
The concentration of the military in Hawaii presents unique challenges in the community. It is estimated that 40% of Hawaii’s homeless population is comprised of veterans. During their visit, Performance Transformation had the opportunity to introduce their approach to Councilman Tom Berg, who is working diligently in support of the islands veteran community.
“To come to the islands with such positive intention, and to have felt the Aloha Spirit directly in support of our work truly resonated with us all,” said Terry. “Last year we conducted various professional development workshops in Florida, Montana, and Colorado, but Hawaii was truly special. The fact that we were able to conduct our programs at Equine808, the islands’ first and only horse rescue organization in support their mission added to our Aloha Spirit experience.”
You’re welcome to click here to learn more about Performance Transformation’s leadership development and team building workshops they conducted in Hawaii with a sequence of photographs of their approach with the horses.
Photo courtesy of Precision Photography of Honolulu.
© 2012, Performance Transformation, LLC™.