Key Concept ~ Contemporary market conditions and competitive influences are shifting at unprecedented speed. Continuous and future success will require creativity and adaptability that can only emerge from embracing a fresh perspective. A perspective that integrates state-of-the-market processes through a disciplined, structured approach.
In Monday’s blog I shared with you how we’ve reached approximately a quarter of a million potential prospects in three months. We’ve done so by leveraging a strategic mix of traditional and new economy approaches. While the tools may reflect an integration of old and new, it is the content that will differentiate us in the marketplace going forward. This lesson applies to us all. If your content doesn’t resonate with your target prospect, you may get their attention, but you’ll struggle to secure traction and build sales.
Our value proposition is a combination of more than twenty years of real-world, progressive experience, shaped and tailored for today’s marketplace, by three years of research, development, and validation. The result is an innovative, blended approach to coaching and consulting designed to accelerate success in our volatile and uncertain economy.
To paraphrase Albert Einstein, “Problems cannot be solved by the same level of consciousness that created them.” The goal of what we’ve created, our intention, is to assist entrepreneurs and independent business professionals discover and leverage a new level of business consciousness. From this elevated level of awareness, clarity emerges, and an entirely new set of tools are delivered to drive success. This is what the Accretive Coaching Process℠ is all about…and this is why it works!
You may be wondering, “Why us?” Why has Performance Transformation been able to create such a powerful approach for accelerating your success? First and foremost, we approached today’s adaptive challenges grounded in more than ten years of distinguished performance in strategic planning and execution with the investor-driven startup community. From the dot com bust through the Great Recession. This track record was enabled by nearly a decade of executive performance in Corporate America throughout the 1990s. And all of this emerged after working for six years in field sales and serving a stint with U.S. Naval Intelligence. It is a perspective tempered by the fires of multi-faceted experiences.
From this foundation, we then took the time, three years in fact, to canvas the research conducted by the best and the brightest minds in business and academia today. This brought us to the rapidly emerging discipline of Applied Behavioral Economics, which in turn, led us to incorporate peer-reviewed research from performance psychology, emotional intelligence, creativity, core emotional systems, neurophysiology, and adult learning styles. The culmination of our experience, research, and integration resulted in the publication of “The Transformational Entrepreneur ~ Engaging The Mind, Heart, & Spirit For Breakthrough Business Success” earlier this year.
If you happen to follow the major, multi-national consulting firms, or regularly read the Harvard Business Review, you’ll notice a strong parallel in our thinking. Yet, consistent feedback from corporate colleagues, one’s that engage these high-priced organizations, comment on how we are actually a step ahead of these industry giants! Our approach is also more integrated, offering our clients comprehensive, turn-key solutions in months, not years. Our typical, strategic engagement runs between three to four months, and our clients are off and running with a fresh, innovative action plan for success. Many clients choose to continue to tap into our developmental and entrepreneurial expertise. Performance Transformation’s custom seminars, training, and one-on-one coaching engrains and leverages leadership development, exceptional teamwork, and sales execution. The net result delivers a continuously evolving, adaptive competitive advantage in rapidly changing times.
You may also notice we run an open blog. We don’t have a landing page or use gimmicks offering valuable free secrets in return for your email address. If you wish to follow the blog, you do. Our intention is to be generous with our knowledge. To help support like-minded entrepreneurs and small to mid-size business owners find success and freedom in a world increasingly dominated by soul-less corporations.
© Terry Murray, 2011.